Index

X5 Retail Group Annual Report

Client projects / Design

A tender concept for the X5 Retail Group annual report — "business of national scale," and not a single orange or loaf in sight. Each divider takes a panoramic photograph of a region where the company operates and merges its natural lines with one of the company's charts; the cover assembles fragments of every divider photo into the logo. The tender was not won.

2007

A tender concept for the X5 Retail Group annual report — "business of national scale," and not a single orange or loaf in sight. Each divider takes a panoramic photograph of a region where the company operates and merges its natural lines with one of the company's charts; the cover assembles fragments of every divider photo into the logo. The tender was not won.

01
The report cover: layered chevrons of landscape photography narrowing to a point, Annual Report 2007.
02
The Supervisory Board spread again, the photographic chevron running off the right-hand page.
03
X5 Retail Group Annual Report
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X5 Retail Group Annual Report
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X5 Retail Group Annual Report
06
The black-and-white edition cover, its slogan embossed blind on white.
07
A monochrome spread pairing store photography with the X5 wordmark.
08
A dark spread of the black-and-white edition.
09
The X5 Retail Group today spread, facts set in a grey column.
10
Strategy and pricing spread with tall growth figures.