The brief centred on the Pulse — dynamic light rings that act as a storytelling character alongside the dancer and the music. Graphic, physical and expressive at once.
I did R&D on the stylized behaviour of the rings across multiple shots.
The spot was AICP shortlisted for Motion Graphics & Design.
The brief centred on the Pulse — dynamic light rings that act as a storytelling character alongside the dancer and the music. Graphic, physical and expressive at once.
I did R&D on the stylized behaviour of the rings across multiple shots.
The spot was AICP shortlisted for Motion Graphics & Design.