Index

Mercedes AG GLC Relaunch

Client projects / Design, Animation, VFX

Mercedes came to Tendril via Merkley+Partners NYC to craft a film for the relaunch of the GLC, integrating live action and CGI around the car's new features.

In a nod to evolution and the big bang, the story begins with a pulsing spherical mashup of the GLC's primordial elements. As the energy in those elements explodes outwards, the GLC is reborn, growing organically and culminating in the finished car.

2023

Mercedes came to Tendril via Merkley+Partners NYC to craft a film for the relaunch of the GLC, integrating live action and CGI around the car's new features.

In a nod to evolution and the big bang, the story begins with a pulsing spherical mashup of the GLC's primordial elements. As the energy in those elements explodes outwards, the GLC is reborn, growing organically and culminating in the finished car.

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A chrome blob hovering above a rocky outcrop against a pale gradient sky.
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Mercedes AG GLC Relaunch
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Mercedes AG GLC Relaunch
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Mercedes AG GLC Relaunch
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Mercedes AG GLC Relaunch
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Mercedes AG GLC Relaunch
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Client: Mercedes Benz USA Head of Brand Marketing: Monique Harrison Department Manager: Grace Bowes Marketing Creative & Production Supervisor: Matt Myles Marketing Production Specialist: Kendyl Bogdan Agency: Merkley + Partners CEO / Partner: Alex Gellert CCO / Partner: Andy Hirsch EVP / Group Creative Director: Chris Landi Group Creative Director: Kirk Mosel Group Creative Director: Drummond Berman Creative Director: Greg Wells Senior Art Director: Julia Endow Senior Copywriter: Erin Moore Director Broadcast Production: Gary Grossman Executive Producer: Alex Kobak Director of Business Affairs: Pam Carden Chief Client Officer: Cynthia Davis Group Account Director: Francesco Deluca Account Director: Julia Breckwoldt Account Executive: Rebecca Wright Production Company: Tendril Creative Director: Patrick Coffey Director: Shane Griffin Executive Producer: Ivelle Jargalyn Producer: Jelena Sibalija Production Coordinator: Cody McFarland Tech Lead: Tyrel Scott Animation Lead: Will Sharkey 3D Design: Arnis Vitols, Bureau Klaus Alman, Benjamin Luthold, Christian Hecht, Danil Krivoruchko, Rafael Eifler UI Design: Rafael Cezar Storyboard: Iain Car Asset / Model Prep: Bureau Klaus Alman, Tyrel Scott, Flavio Dinis Animation: Arnis Vitols, Bureau Klaus Alman, Benjamin Luthold, Christian Hecht, Tyrel Scott, Marcelo Souza, Will Sharkey Light / Render: Arnis Vitols, Brad Husband, Bureau Klaus Alman, Christian Hecht, Marcelo Souza, Tyrel Scott, Yeseong Kim Comp: Astrid Cardenas, Brad Husband, Corey Larson Sound by: Cypher Music Composition: Joris van Grunsven Creative Direction, Sound Design & Mix: John Black Live Action Production Company: New Friend Content Live Action Producer: Trevor Allen Production Supervisor: Marcella Taylor Assistant Production Supervisor: Quinn McLean Director of Photography: Paul Theodoroff Camera Car Driver: Jason Tubbs Camera Car Crane Op: John Betancourt Gaffer: Kazmo Kida Key Grip: David Levitch Editorial: Outsider Editorial Editor: Chris Murphy Executive Producer: Kristina Anzlinger Sr. Producer: Kayan Choi Assistant Editor: Nathan Olszewicki Colour Studio: Studio Feather Colourist: Ana Escorse Colour Assist: Ebi Agbeyegbe Executive Producer: Chantelle Blagrove