Index

MTV Movie Awards Russia 2008 Identity

Client projects / Design

The channel's creative brief was three words: "End of the world / Blockbuster." The identity that got through: a giant Black Eye arriving on Earth, its iris and double pupil reading as 0 and 8.

2008

The channel's creative brief was three words: "End of the world / Blockbuster." The identity that got through: a giant Black Eye arriving on Earth, its iris and double pupil reading as 0 and 8.

01
The same eye logo turned slightly, the Cyrillic wordmark beneath it.
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MTV Movie Awards Russia 2008 Identity
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The 08 edition wordmark: the green eye tangled in black loops beside blocky type.
04
A billboard carrying the eye logo on a grey street, a small car parked beneath.
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The 08 billboard version against a concrete building.
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MTV Movie Awards Russia 2008 Identity
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MTV Movie Awards Russia 2008 Identity