Index

Rite Aid

Client projects / VFX, Style frames

Style frames, then all particle effects and the procedural growth animation for a Rite Aid commercial produced by CHRLX. The simulation work is Softimage ICE.

2013

Style frames, then all particle effects and the procedural growth animation for a Rite Aid commercial produced by CHRLX. The simulation work is Softimage ICE.

01
02
Two frames of a white aisle receding into bright haze, shelves dissolving into particles.
03
The runway of floating boards assembling in a dark hall, ceiling lights receding overhead.
04
A long white counter breaking apart into fine dust towards the far end.
05
Rite Aid
06
The store as a deep blue runway hall, shelves receding to a bright end.
07
Shelves sprouting white winter trees in a dark aisle.
08
Typography growing along the wellness aisle.
09
A GNC shelf mid-transformation.
10
A ceiling detail dissolving around a fan.
11
The real Rite Aid aisle that anchors the transformations.